Insights from “My Father Knew the Secret” with Brian Proctor and Rich Fournier

In the dynamic world of real estate, where challenges abound, finding inspiration and guidance can be a game-changer. Rich Fournier, Founder and Performance Strategist at Restart Your Life, recently hosted Brian Proctor, son of the legendary Bob Proctor and author of “My Father Knew the Secret: Growing Up with Bob Proctor.” This engaging session delves into the secret principles of performance that can revolutionize not only your professional life but also your health and overall business success in 2024.

The Early Years: Bob Proctor’s Journey into Personal Development

Bob Proctor, a pioneer in self-development, embarked on a 60-year journey influenced by Napoleon Hill’s “Think and Grow Rich.” Born in 1961, Brian Proctor witnessed his father’s transformation and played a pivotal role in driving his success. Brian’s contribution was particularly evident in leveraging email list building for real estate, even before it became a common practice.

The Power of Value in Content

In a world inundated with information, Brian emphasized the importance of delivering valuable content. Instead of solely focusing on sales, he connected with past clients through meaningful content, fostering lasting connections. This approach, he attests, is more critical than ever in an industry rife with challenges and negative news.

Goal Setting: A Legacy from Bob Proctor

One of the fundamental principles Brian imbibed from his father was the art of goal setting. Attending goal-setting seminars as a young man left him feeling more productive and inspired. The key, according to Brian, is to choose goals that truly inspire you, even if you don’t know how to achieve them initially. The growth experienced in pursuit of these goals is invaluable.

Lessons from “My Father Knew the Secret”

Brian’s recently released book, “My Father Knew the Secret,” offers a profound exploration of the teachings and lessons imparted by Bob Proctor. The book not only shares personal stories but also provides actionable insights for readers to apply these lessons in their own lives.

Despite the book’s success, Brian faces the challenge of reaching his ambitious goal of 100,000 sales. Undeterred, he advocates taking action, even if it feels uncomfortable, and not getting bogged down by the ‘how.’ This determination, he believes, is crucial in achieving significant goals.

Overcoming Challenges: Insights from Bob Proctor

Drawing from his father’s wisdom, Brian shared a poignant lesson from Bob Proctor’s final moments. Despite being in the ICU, Bob maintained composure and kindness, exemplifying the importance of not letting external circumstances dictate behavior.

Achieving Goals: Practical Steps

Brian suggests identifying five goal-achieving actions daily and staying focused despite inevitable distractions. If distractions persist, it may be a sign to reevaluate the goals’ inspiration. Being present in the moment, taking imperfect actions, and learning along the way are keys to success.

Overcoming Imposter Syndrome

Addressing imposter syndrome, Brian advises envisioning the person you aspire to be. By treating everyone as if you are already the best in your field, you can gradually become that person. “You are who you practice to be every single day,” emphasizes Brian.

The Power of Imagination and Focus

For those with seemingly unattainable goals, Brian recommends using imagination to feel the desired outcome. A morning routine, including goal-writing and a gratitude journal, helps maintain focus and positivity.

Perseverance and Adversity

Bob Proctor’s success at 72, after watching “The Secret,” exemplifies the importance of perseverance. Brian highlights that adversity is inevitable, but how we handle it defines our journey. “Through challenging times, we learn the most,” he affirms.

Building Meaningful Connections

Brian shares a lesson from his childhood, where his father encouraged him to make others feel important. The mantra “MMFI – Make Me Feel Important” became a guiding principle, emphasizing the significance of building positive connections in personal and professional spheres. In a world driven by success, Brian underscores the power of being a servant leader. Making others feel good holds the key to making friends, garnering attention, and ultimately achieving success.


The profound insights from Brian Proctor’s journey, enriched by the legacy of Bob Proctor, offer realtors a blueprint for success in 2024. Aspiring real estate professionals are encouraged to read “My Father Knew the Secret” for a deeper understanding or watch the full podcast recording on our YouTube channel.

In the words of Brian Proctor, “What would happen in your life if you were the best version of you every day?” The answer lies in the transformative power of applying these principles to your personal and professional life. Embrace the challenge, take action, and unlock the secrets to a successful 2024.